Main Stream Media

by Joe Durocher

In 3 separate Gallup polls between 2016 and 2018 people were polled on their trust in news media.  The question that was asked was:

In general, how much trust and confidence do you have in the mass media – such as newspapers, TV and radio – when it comes to reporting the news fully, accurately and fairly – a great deal, a fair amount, not very much or not at all?

The results of the 3 separate polls were between 54% and 68% who answered not very much or not at all.

It would be very easy to post story after story from the Main Stream Media where they have reported certain narratives as fact, but after being investigated those narratives turned out either to be totally false or it was revealed that the story was greatly twisted from reality.

One of the most glaring examples was the story of Donald Trump colluding with Russia.  It was obvious to many people that this was a totally fabricated story that was based on false information right from the beginning, but the media pumped it day in and day out, 24/7.   Several of the big media companies did not say that these reports were only allegations, they told us that there was cold, hard facts that proved their reporting to be true.  They even went as far as telling us Trump was a Russian agent.  Well, we know how that all has gone.  It was all lies.  This was not just American news either, many of our Canadian media organizations were no different.

I feel like one of the biggest lessons we can take away from watching the consistent behaviour and actions of the media the last couple of years is that discernment is badly needed to interpret what we are being told by the main stream media.

I think it is safe to say that people are beginning to realize that you just can’t believe everything you read and hear, about what is happening in the world.

If we are going to be able to discern what we read or hear we need to understand how media works. 

Over time, both the number of media outlets and concentration of ownership have decreased, translating to fewer companies owning more media outlets.  In 1983, 90% of US media was controlled by 50 companies; in 2012, 90% was controlled by just 6 companies.  In 2019, 90% is controlled by just 5 companies.

Think about that for a few minutes. 90% of what we here and see in media are coming from only 5 different companies.  That is a lot of power over what Americans here and see put in the hands of a very small network.  The majority of the main stream media we see in Canada is from these same American networks.

There is a lot of science and psychology behind what we hear and see.  It is no coincidence when you are hearing the same statements over and over, even by different news outlets.

The illusory truth effect (also known as the validity effect, truth effect or the reiteration effect) is the tendency to believe information to be correct after repeated exposure. This phenomenon was first identified in a 1977 study at Villanova University and Temple University.  When truth is assessed, people rely on whether the information is in line with their understanding or if it feels familiar. The first condition is logical as people compare new information with what they already know to be true. Repetition makes statements easier to process relative to new, unrepeated statements, leading people to believe that the repeated conclusion is more truthful. The illusory truth effect has also been linked to “hindsight bias”, in which the recollection of confidence is skewed after the truth has been received.

In a 2015 study, researchers discovered that familiarity can overpower rationality and that repetitively hearing that a certain fact is wrong can affect the hearer’s beliefs.  Researchers attributed the illusory truth effect’s impact on participants who knew the correct answer to begin with, but were persuaded to believe otherwise through the repetition of a falsehood, to “processing fluency”.

The illusory truth effect plays a significant role in such fields as election campaigns, advertising, news media, and political propaganda.

This research although not totally new information has given these influencers an even deeper understanding as to how people think, act and behave.  All of this knowledge is used when strategizing and implementing their game plans on how to reveal agendas and narratives to the public. 

We are living in times where there is an intense battle for our minds.  Media in its many different forms has become the most successful way to influence the minds of the masses and they have brought it to a whole new level over the past 2 years.  We know longer see reporting that gives facts and allows the reader or viewer the opportunity to come to their own conclusions.  We are told what these companies version of the facts are, and are told what we should be thinking about it.   In the event that you do not agree with the medias opinion or what is politically correct to think or say, they attack you.

If an actor in Hollywood decides to be a free thinker and decided to openly support agendas that are not politically correct, there is a very good possibility that they get shunned and lose potential jobs or current jobs because they did not conform to what Hollywood and the media has shaped as the correct way of thinking and behaving. 

Understanding that the main stream media no longer is there to provide you truth, but to write and speak narratives that will fit the overall agenda that has been decided to present to the public will help you greatly in discerning what you see and hear.

If we are to remain free thinker’s then we must be able to live our lives outside of what the media and celebrities tell us is the politically correct way of thinking without fear.

We must love the truth and the author of truth.  Truth is that which is consistent with the mind, will, character, glory and the being of God.  Truth is the self expression of God.   

As Christians, the love for truth and God must be greater then the need to feel accepted by what may be main stream and politically correct.  There is a great need for people to stand up and to speak truth in a world so full of deception.

We are now 46 days away from our Federal election and we are seeing the different forms of media pulling and pushing to shape our opinions so we will vote for one party or the other.  Remember to not let your emotions get involved when you watch the attack ads, or listening and watching the media’s opinions of parties or individual candidates. We must vote based on actual facts and policies.

This election is the most important election in our life time.  Get engaged and volunteer for the best candidate in your riding.  If there are no candidates in your riding that you feel represents your interests then message us at 4MyCanada and we will help connect you with candidates that represent Godly values.    If we all do our part and get engaged, we will see Canadian leadership move in a positive direction.

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